What is AI?
Artificial intelligence is the ability of machines or computer to act or behave like a human.
Artificial intelligence is the intelligence by which machines can learn, solve problems, make decisions, and think like humans, ability to find problems, ability to solve problems in a better way, just like humans.
So by these abilities, you can increase or improve your business and solve your business problems by automatically make some decisions.
Why AI is important?
AI is a way to understand :
- What your customers want,
- How and Why they want this, and
- What is the use of this service for a particular customer.
With the help of AI, you can recommend your customer the proper product or services.
Personalization also helps to build customer loyalty, which will help the organization to increase its growth.
It helps in building a strong relationship with the customer which in turn, helps the organization to know its customers.
With the help of a personalization strategy, AI can be used:
- To analyze customer real-time location, context, their, and values.
- Treating customer uniquely and providing them with relevant experiences
- AI can also be used to eliminate unwanted data to get relevant and more specific information about the customer.
So my point of view regarding this personalization using AI is that if you use AI for your business that will help you to understand your customers easily.
• Fraud detection:
You can identify some unexpected or unfamiliar activity with the help of AI and at the same time, AI would give you a proper solution. Now a day’s AI is used as a necessity for increasing your business or detect fraudulent for your businesses.
It helps to understand why fraud detection is caused. AI also helps to identify strong trends that can be found in buying patterns and behavior of loyal customers as well as those of fraudulent customers.
Fraud detection can be prevented with the help of machine learning. It analyses data and signal patterns that could point to fraud. Machine learning also has the capability to refine a huge amount of data over time.
AI solutions can be used to enhance security to various sectors of the organization.
• Speech recognition:
Speech recognition is used in the identification of your voice like “Alexa” or Apple’s “Siri”. AI is in trend because of some of its great features. This recognition can also be effective for security purposes.
Speech recognition indicated a high level of accuracy in AI. Speech recognition is useful for requests and queries of commands such as calendaring, managing meetings, keyword search, or customized phrases or shortcuts to automate tasks.
You should use this Speech recognition facility to utilize the latest technology which will have an effect on your business.
• Email marketing:
This kind of marketing is based on a customer’s search for some services or some product. You can track your customers by sending emails regarding those services or products in which they are interested in. This kind of AI function for marketing is in trend, which can help you to communicate and interact with your customers in a better way.
Email marketing is the most cost-effective and direct approach methodology. With the help of AI, email marketing helps to gain high conversions, personalization, automation, and data analysis.
AI also helps to boost the most favorable results by upgrading your email marketing tactics.
AI plays the following roles:
Detect: AI helps to identify the most appropriate data which is useful for predictive decision and also helps to eliminate the unnecessary information.
Deliberate: AI helps to select the most predictive data against the other data which has been collected in order to make the decision.
Develop: AI has the ability to program and reprogram itself which can alter and evaluate data based on the above information or decision.
Following are some of the other AI solutions :
• Better ROI: It helps you to collect relevant data from customers, understand customer behavior, take important decisions and predict your inventories or service requirement in future in a better way, which helps you to make or gain a better ROI.
• Target relevant customers: It’s important to find and target customers who are interested in your services or in your company. We can also select customers with the help of AI based on areas, interest, and focus to get a result in a proper way.
• Filtration: AI is important to filter your unnecessary emails. Otherwise, you can waste your time in manual filtration and you have less time for useful works in your business.
• Forecasting sales or demand: You can find out your sales or demand for your services in a better way for the future, based on your past records.
In my perspective, this is very important to insight your sales and demand in less time.
• Make advertising better: AI collects and analyses users’ information to predict visitor’s or user’s thoughts, lifestyle or behavior. So after collecting this data, we can create Ads based on customer’s thinking.
• Create graphs or charts or dashboards: AI will create a chart for your competitors to identify their sales or demand for a particular month, for a particular year, or for a particular day. To identify their strategies for marketing and to identify your problems related to this and also suggest some solution to handle these problems.
• AI provides CHATBOTS for digital marketing: With the help of these Chatbots, you can ask relevant questions regarding your services and you can have some standard answers or replies for your customers. AI identifies when and where you can ask which question.