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A website is your marketing tool. Your potential customers or visitors will perceive the quality of your products and services from your website. A good website is a half battle won. That's bit of an overstatement. Let's say its 20% battle won. A good website does not mean it should use too many graphical elements. A good website is something that is informative, easy to navigate and of course it should be visually appealing.
Various researches show that websites that take more than 3 seconds to load, lose quite a lot business. World moves at quite a pace and your website visitors are not going to wait for your site to load for too long.
There are devices available in the market that are in different sizes and shapes. Your website must give a consistent look and feel and user experience should be consistent across all devices.
Bad coding is not good for website load time, SEO and overall experience and functioning of the website. A website developed with latest and stable technologies goes a long way. Bad coding may create some security loopholes as well.
Security is of paramount importance. Database SQL injections, XSS, CSRF attacks should be taken care off. A visitor on your website should feel secure and you as a website owner should make sure that the website is secure.
Check credentials of the web developer.
It's very important that the vision of developer suit your needs.
Understand each other or the project will be in the dumps.