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You can interact with current customers and prospects with the help of social media. These days customers expect a continuous engangement from the comapny and social media helps in providing that.
A journey from an unknown to a knows entity can be achieved with social media. With right social media marketing one can be as popular as big brands.
Facebook Messenger and Twitter direct messages are two tools that you can leverage to provide quick support to the customers. Your customers no longer have to wait in queue for telephone calls.
Social media marketing can be used to generate revenue as well. Offer promotions, festive promotions etc can get quite good visibility on social media.