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Facebook is a big repository of people. Therefore you can target your ads by selecting geography, age, gender, languages spoken, interests etc. As the targeting is very specific, you can reach right audience.
You can track your conversions by using Facebook Pixel. This is very easy to use and at the same time it is very effective. Now no more walking in the dark regarding ROI. You can easily find out your returns on investment.
Now remarketing is completely possible with the advent of custom audience. With Facebook Pixel you can track your audience which in turn can be used very effectively in remarketing. This improves the effectiveness of the advertisement.
With cost as low as Rs. 40 per day, you can definitely try your hand at Facebook Adverts. With Facebook Adverts you get the results without making a hole in your pocket. Various pricing mechanisms help in optimizing the ad further.