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With email marketing we reach the customer or a prospect directly. This helps in driving up the engagement with them, ultimately resulting in revenue.
With availability of standalone email marketing tools, we can target right people with the right email thereby increasing the engagement and reducing the likelihood of landing in the trash or spam.
Another benefit of using right email marketing tool. We have the ability to personalize the emails which results in emails being read by the customer or prospect.
Email marketing is measurable with metrics like number of opens, number of clicks and few other metrics. This helps in measuring the succes of the email marketing and make changes if required.