Digital Marketing


Cresco Blog

how digital marketing can benefits your business.


How should i select the SSL certificate for my website?

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What is an SSL certificate?

Secured Socket Layers are often referred as SSL, used to secure the data by creating an encrypted link between end-to-end users. When SSL certificates are installed on the server, the data files of your organization will digitally bind with a cryptographic key. That means unauthorized users or hackers cannot access your data.

Types of SSL certificate:

SSL certificate comes in different types. Although these certificates use similar methods to protect your data, they are differentiated by a validation method. Any certificate must be verified and issued by Certification Authority. The CA will ensure that they are covering the correct and authorized site. The following are the top and best types of certificates you can find online.

DV Certificate:

One of the most common types of SSL certificate is the Domain Validated (DV) certificate. This certificate is used only to verify the domain name. The CA will receive the information through an email with an address listed in the domain’s WHOIS record. The website can be protected by the owner by placing the verification file provided by the CA. This type of certificate is best suitable for the non-public websites such as test environments or non-public servers.

OV Certificate:

Organization Validated (OV) will provide more security for the website as it requires more validation than the DV certificate. The CA will verify whether the organization was entered into a public external government source or register. The business name gets listed on the certificate which enhances the trust of both the website and company. Generally, these types of certificates are used by the corporations, governments and other entities who want to prove their confidence levels to their visitors.

EV Certificate:

Extended Validation requires most efforts by the CA to get it validated. They provide a maximum amount of security for the viewers. Owners need to submit extra documents according to the rules set by the CA/Browser Forum. Unlike DV and OV, the address bar of the website is displayed in green colour, if it has got a fully validated EV certificate. This is used majorly by large companies and organizations as this certificate takes extra steps to confirm the site and provides more trust to the viewers.

Comparison:

You need to understand the features of SSL certificate before purchasing any of the above-mentioned types. It is a very tough task to find out what you need whether it is a high assurance certificate, low assurance certificate or an EV certificate.

-Domain Validated SSL includes only the domain of your site in the certificate. It is the low assurance certificate and can be issued instantly. It provide less secured assurance to your visitors

-Organization Validated SSL includes the organization name and address. This certificate is better than Domain Validated and provides a better assurance to the customers. It can take few days to get the certificate.

-Extended Validated SSL is designed to prevent phishing attacks. It provides greater assurance to the website visitors than high assurance certificates by making the address bar turn into green colour. It takes few days or weeks to receive the certificate.

Advantages:

You can get a wide range of benefits by having a suitable certificate to your business.

Provides authentication: It is important to make your website authentic and trustworthy to your visitors to make a payment on your site. You can gain it easily by getting an SSL Certificate to your browser.

Trusted Indicators: SSL Certificate will offer your web-resource with most trusted indicators which helps visitors to ensure that your website is reliable and protects from phishing attacks.

Increases the ranking and brand value: Any website secured with an SSL certificate and web URL starts with a secure HTTPS, will be benefited of getting high ranking in search engines.


Things you should be aware about website backup

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What is website data backup?

Website data backup service is a process of securing the data by backing up the website data on the cloud. Data lost on the website cannot be found if you don’t have a backup. With website backup, you can quickly recover from data loss and your website starts running again like nothing has happened. You can maintain the data on your website by providing ease of use to your clients at any time.

Why is it done?

Backup reduces the stress and tension of the website owner. It is always better to take care of your site before any problem occurs. There are several ways to data loss but data backup is only the solution. The only way you can focus on your business without any data loss problems is by taking the backup.

Advantages:

Data backup ensures the integrity and relevance of the data are never compromised. Saves your time of recovering data or re-entering the data when it is lost. You don’t need to worry if your data is lost as you can get it back within a fraction of seconds with a backup option. Ensures Safety: The information will be stored on the encrypted server and reduces the risks and threats to your data. Provides convenience and ease of access to the backup data from the server’s database at any time. How often should you backup your site?

Backup needs to be done regularly if you are making changes to the existing content on a daily basis. It is essential to figure out how often your website needs backup depending upon data updates on website and its criticality. While making the decision you should include 3 major factors.

Depending on how often you change or add the content, you should run the backup to avoid data loss. The user interactions with your site are recorded in the WordPress database like comments, product reviews, and registered user’s details etc. If you want to run smoothly by maintaining your client’s database, then you need to take data backup regularly. Look at the frequency of your updates like themes, WordPress versions, plugin updates etc. What will happen if website data backup is not done?

Data loss can happen at any time. The lost data can be found nowhere if you don’t have a backup. Your potential customers cannot view your site because of data loss and this leads to the loss of not only data but also your business. It is your responsibility to ensure that the data is safe.

Ways to do website data backup:

You can take the backup either manually or automatically. If you chose to take the backup of your site manually, then all you have to do is log in to your cPanel in control panel and go to the backup wizard. Select the site which you want to take backup and destination where you want to store the data on the PC. If you want to restore the data, you can access it easily from the backup file and restore it in cPanel.

If you chose to do the backup automatically, then select software according to your convenience. The software offers an automatic backup option where your data gets backed up on a daily basis. The data of your site will be stored in the server database. The main benefit of automatic backup is you don’t need to remember of taking the backup daily or there is no risk of data loss even if you forget to take backup.


Why “.com” is preferred over other domains

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Choosing the right domain defines the identity of your business to the customers. It also helps to increase the brand recognition. You can increase the number of website visitors by picking a good domain name. Not only the domain name, but the domain name extension also plays an important role. The extension you choose needs to be well-familiar with all the people over the internet.

TLD(top-level domain) is nothing but domain name extension which generally appears at the end of the domain name.

Which are majorly used TLD’s?

The most commonly used TLD’s are:

.com (commercial)

.org (organization)

.net (network)

Institution specific TLD’s are:

.int (international)

.mil (military)

.edu (education)

.gov (government)

Location specific domains ie Country code TLD’s are:

.us (United States)

.in (India)

.eu (European Union)

Latest customised TLD’s:

.system

.photography

.art

Purpose of TLD’s:

1) .com:

.com is the most popular extension intended for the commercial purpose. Later, the extension was opened for all general purposes.

2) .net:

.net extension is truncated from the word network and intended for the businesses involved in networking technologies. It is commonly used for Internet administrative sites.

3) .org:

.org is derived from the word organization and is most commonly used by the charities and other non-profit organizations.

4) .gov:

.gov represents government. This TLD is used by government institutions of the country

Why is .com preferred?

Domain names do have significant importance in the search engine optimization and always changes the position of the website in the google search engine ranking. A research has stated that 75% of the domains have .com extension. Since ancient times .com is very popular among the internet users so it is easier for the people to type and remember. It is safer to use .com for any start-up business. .com is considered as the industry preferred domain among all the domain names.

Benefits of .com:

Most widely used and preferred So by default, it is typed by any new user for a website Easy to remember It is a major reason behind ranking factors and it is the base of your website.


How to make your website score 100 out of 100

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Designing a website has become effortless in the modern world. Anyone can design an attractive website without any prior technical knowledge with the help of website builders. To compete in today’s world, building a solid and good website is an important tool for any business. If you want to stand out in the crowd, then it is always essential to have the good functional website.

A website is the first impression that you put on your website visitors or potential customers. Your website is the reflection of your business which grows when you have a positive web presence for the customers. If your customer finds it difficult to browse smoothly through your website, then they might think the same about services provided by you. People want something different or informative to spend more time on your website and get to know more about your website.

Benefits of having a Good website:

As websites are essential for every business, brand, institutions, organizations or professional, they need to be designed in a way that gets a positive response from the customers.

Usability: The success of any site depends on the usability, but not on the visual design. It is prior to letting the user know about all the available functions in detail. The users should be able to use the functions smoothly through your website.

Polishing details: A website is ranked by the three main aspects – content, design, and layout which makes a difference in the overall quality of your site. They don’t seem important, but can improve the functionality of the site and attract the readers. A quality website is compatible with all browsers and ensures that all the functions are working properly.

Maintaining Consistency: A website with a smooth flow from one page to another page will be given more priority. It means that your website should maintain the consistency of layout structure, colour, font etc throughout your site.

Business oriented : Today competent designers use suitable tools to create a site that enhances the presence and growth of a business. The website you chose needs to be aligned to your business model.

Responsive Web Design Strategy: Designers need to consider the responsiveness of a website as an important component in their website planning. According to the size and capabilities of the device, layout of the site changes. By providing a responsive technique to your site, your customers can make use of it on any device without facing any difficulties.

Unique from competitors: You can find many websites within the same industry that have the same design and products. It is really hard to be a goldfish from a pond full of blackfish. Only a well-built website can catch the eyes of viewers. So, always be unique and create your own style of presentation. If you own a business website, it is a crucial thing to maintain an eye-catching and trustworthy website.

Instant Relationship Building: Customers can get to know about your business whenever they feel like to. With the latest functionalities like chat services, you can get the inquiries, feedback and can provide the solutions to your potential customers instantly. With this, the customers will get the instant response and would develop a initial relationship with your business.


SSL Certificate – Why should i use it?

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Technology has evolved a lot during last decade and because of which any data can be shared with anyone in the world within few seconds. People share information with others by using the internet but the data we send is passed across the network and can get hacked anytime. So, it is always essential to transfer the data secured over the internet. This can be done with the help of SSL technology.

What is SSL?

SSL (Secure Sockets Layer) is one of the standard digital technology, used to create an encrypted link between the server and the client. This link will fortify that the exchanged data remains secure between the client and the server. If end-users want to transfer the sensitive information over the internet like credit card details or passwords, then they need to install the SSL certificate for those pages. With an SSL certificate, your data is secured and ensures that your information is not hacked.

Use of SSL Certificate:

The main motive of an SSL certificate is to encrypt the information so that, the intended recipient will only get access to read it. You will also have the benefit of getting server certificate by obtaining an SSL Certificate. This server certificate acts as an intermediate between the browsers and SSL servers, to ensure the reliance on SSL certificate.

Using SSL technology, the data will be encrypted while transmitting the information via the Internet. The encrypted data can only be decrypted by the server which you actually send it. Any online businesses that make payments require an SSL certificate with a proper encryption of at least 128-bit.

The top queries people have regarding SSL Certificate:

Do I need SSL certificate for my website? SSL Certificate gives assurance to your customers or website visitors that you are trustworthy and it is safe to visit your website. It also makes sure of protecting any sensitive data on your website. If your website is related to an E-Commerce site, then you definitely need to have an SSL Certificate. Any customer, who is doing an online transaction, had to be assured of safe transactions.

Why instant SSL Certificate costs less than other certification authorities? Instant SSL have direct access to the ID Authority that can validate any application instantly. This validation ensures you can issue the certificate at a low cost.

Why is documentation needed when I apply for a certificate? Documentation verifies that the applicant has provided the legal information and has the right to use the domain name featured in the application. This also ensures that the applicant is a legitimate and legally accountable entity. In case of Domain Validated certificate, no documentation is required.

Why does the website say the SSL certificate is ‘Untrusted’? This happens only when the intermediate certificate has not been installed or a self-signed certificate is used.

What should I do if I have accidentally deleted the private key? If you have the backup of data, then check whether you can re-install the private key. If you don’t know how to re-install it, then contact your system administrator. Failing this, you need to contact the web server software vendor for technical support.


How safe is cloud to store my business private data?

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Cloud is one of the easy and secure ways to store the data. Because of its easy-to-access, most of the people think that cloud is not a safe place to secure confidential data. But with the evolution of technology, people came to know that cloud is safer to store the data rather than storing on the local machines.

Why is cloud the safest place?

The service providers of cloud offer most secure platforms to keep the client’s data secured. To ensure data protection and network security the cloud providers implement security capabilities like:

Firewalls Intrusion-detection systems Denial of service solutions. If in case, hackers get the access to the network, then cloud providers use a combination of automated threat detection and rapid-response forensics tools to reduce the time of detecting unauthorized users resolves the consequences of hacking. Your data is protected even in case of natural disaster. Compared to local machines you can store huge amount of data on the cloud at a lower cost.

According to the national security services, 82% of the organizations have a cloud security strategy. As there are no geographical limits, you can choose the best class security providers where major international companies also trust.

How cloud keeps data secured?

Data security is achieved by executing a set of controls, processors, procedures, policies and software and hardware functions. The most common way providers keep the data safe is through encryption which makes hacking it a laborious. The method they use for encryption increases the level of security. The following are the reasons that make cloud safe:

Redundancy: The service providers store at least three copies of each data in different places. If all the three copies are lost, then only your data will disappear. This happens only with a relatively small fraction of data. The lost data can be recovered in a couple of days.

Security: Cloud service offers multi-factor authentication and encryption can often be enabled. To protect the data take care of your credentials, for example, providing passwords.

Safe Sharing: You can share the data by giving access to other people to read it. You don’t need to make a copy of the file or no need to mail them. The data is accessible only to the person who you want to share it.

Cloud storage is not hacked data:

The information stored in the cloud cannot be hacked but can be lost. This can be eliminated by if the cloud is used as a sharing platform instead of using it as a storage platform. Store the shared files into something like Google Drive, Microsoft Sharepoint. So, that you can ensure that if your data is lost, you can locate them through the other platforms easily.


Domain name which suits to my business

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A website gets noticeable if and only if the domain name is perfect. Your domain name deserves hours, if not days to choose the proper, unique and concise name. Before reaching to your website people would come across your domain name. As we all know, the first impression is the last impression, you need to work more on choosing the domain name that suits best to your brand to create that long lasting first impression. If you don’t know how to pick a right one for your website, then follow the steps mentioned below. A domain name should be:

Short: The more simple it is, the easier to type, say and share. The top-5 websites have nearly 6 characters in their domain name. So, keep it as short as possible. Prefer less than 15 characters to make the name excluding the TLD.

Easy to pronounce: The name should roll off the tip of your tongue like it rolls off the tip of your fingers. This makes the visitors to share the name of your website by word of mouth easily. After making the domain name, spell it and ask others also to do the same. If it’s easy to say then you don’t need to change the name, otherwise, make it simplifier further.

Easy to remember: You can find millions of domains names registered on the web. So, to make your name easily memorable, you should choose a catchy one which is essential. Make sure it sounds appealing and makes sense to others.

With Broad Keywords: Keywords are known for improving the ranking of your website on Google. The right keyword for your domain name will help to make it obvious, what your website is about. Place the keywords at the beginning of your domain as it helps to improve the ranking of the SEO.

Available on all social media channels: Before finalizing the name, check whether the domain name is already in the social media. it is always ideal to have the same name across your domain and social networks. This makes the name familiar and easy for your visitors and customers to find you on the web. Stay away from the names that already have the trademark to avoid legal issues.

Protected: Find the names which are misspelt versions of your brand. This will help to prevent the competitors from making versions of your name. Even though your customers mistype the name on the address bar, the domain name will ensure that they are directed to your website.

A brandable name: With the existence of multiple websites on the web, it is no easy task to find the creative and unique single word brand name to your website. To have such domain name follow steps below

– Avoid using hyphens and numbers as they do not sound like a brand name.

– Make up catchy and new words on your own.

– Find unique and interesting words that fit best for your brand with the use of a thesaurus.

– Make use of domain name generators which helps to get a unique brandable name.


Which hosting service is best for my website?

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Hosting is a service which allows you to put your website content online and gives permission to view other people what you have uploaded. You don’t need to waste your time by sending files to the people. Web Hosting will allow you to host these files online, so all people can access them anytime from anywhere. Now, you might be thinking of which hosting service is best for my website! We have showcased different types of hosting services, one of which might suits your requirement.

Types of hosting services:

Hosting services are basically of 4 types namely Shared, VPS, Dedicated and Cloud hosting.

Shared Hosting:

Shared hosting is where one server hosts many websites. This is becoming powerful these days. It provides a limited amount of space that can be shared by multiple users at a time. The resources offered by shared hosting can be used by any number of users on that server. It suits for websites of Smaller companies not having huge amount of data on website

Pros:

-Inexpensive

-Easy to Manage

Cons:

-Performance is slow

-Risk of Server Shutdown

VPS(Virtual Private Server):

A VPS server is split into multiple segments depending on the number of customers on that server. This hosting server will give its clients same amount of speed, space, and bandwidth. It will have less number of shared accounts with thicker partitions. This offers your own server with less memory and processing power.

Pros:

-Secure and fast

Cons:

-Expensive than shared hosting

-Difficult to configure Unmanaged VPS

Dedicated Hosting:

Dedicated hosting offers each customer with a single server. This is usually reserved for websites that have tons of data. It suits to E-commerce websites.

Pros:

-More secure

-24/7 Support

Cons:

-More Expensive

Cloud Hosting:

With cloud hosting, the content of your website is copied to multiple servers around the world. The hosting service runs on a series of clustered servers. When you know you will have huge traffic, auto-scaling is the best option for short-term campaigns.

Pros:

-Highly scalable

-Easier collaboration

-Cost reduction as compared to VPS

-Inbuilt Redundancy

Cons:

-Technical knowledge required

– Security updates and patches need to be installed manually

Conclusion:

You can find many hosting servers that are present online. But all the web hosts do not offer the same features and services. So, it is essential to pick the right hosting service for your website as per your requirement.


Website Builder - Anyone can develop a website for himself

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Websites are essential for businesses of any industry. A few years ago, creating a website was possible for people who have the complete knowledge of coding. But now, you need not know a single word of coding to create your own website.

So, you have an amazing idea that you want to share on the internet and thinking of how to create it. You might be thinking that I don’t have any basic knowledge of how coding is done, then how could I create a website on my own. You are wrong! Do you know that you can design and present your ideas on the website you created? Let us explain you how! Here are some ways for creating your website with simple and easy methods.

Impress.ly: Impress.ly is a unique web builder as it lets you build a mobile website in smartphones, desktop, and tablet. This allows you to create a website using your Facebook page, website address or business address. It automatically adds photos, events, music, logos and other social media feeds. You don’t need to write a separate code to make it responsive. It auto-generates a set of ten layouts based on the information you have provided in the initial creation process.

Wix: Wix is a cloud-based web development platform, which lets you develop a website using their online tools. It is one of the low-cost websites that promote the online businesses by creating a promotion web site. You can build and maintain your site on their software. Wix lets you add several third-party tools like Google Analytics without compromising usability

Advantages of using the website builder are listed below.

Reduced cost:

Designing a professional website is a good investment if you plan to use it for business purposes. Website builder prevents you from spending too much money to develop your website. It is the finest way to start in designing the site using the website builder with free of cost.

Drag and Drop feature:

You can easily drag and drop the graphics and other designs where you want it exactly on the website. It doesn’t need a specific code to move something from your website pages. You can simply drag from the location and drop it in the desired area. This makes a large difference by giving a new look to your website.

Requires zero technical knowledge:

With the help of website builder, you don’t need to worry about any coding and programming skills. The website builders already have their own readymade templates used in making a website. It is easy to create a unique look and feel of your site. You can choose the attractive designs with just a single click instead of, spending hours of time in coding.

Easy and convenient to use:

The website builders offer a very convenient service. It will allow you to make changes to the images and upgrade the content in your site easily. Create your own website with high quality within the less time.

Conclusion:

Now you know the steps of creating your website right! Then what are you waiting for? Go ahead and create an outstanding website that makes you look unique in the crowd.


SSL Certificate - A must before SEO

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Each and every website, whatever their product, services or offering is, want a good Google ranking. There are literally hours and hours of online tutorials available online which teaches how to boost your Google rank or SEO (Search Engine Optimisation). But using a simple SSL(Secure Socket Layer) certificate can help you greatly in achieving that.

Most of the users browsing the Internet on a daily basis are constantly apprehensive about sharing their personal data online. Before going ahead you should know the simple difference between HTTP & HTTPS.

HTTP is for Hypertext transfer protocol while HTTPS stands for Hypertext transfer protocol Secure. This extra S in HTTPS is for security because of SSL certificate.

SSL certificate helps in putting an extra security in the form of encrypted data when the user visits your website to transfer some personal information. This might not seem a big deal for a user, simply browsing the internet, but for websites which are based on getting some personal data from users; this additional encryption feature will help a lot in getting extra security.

SSL certificate makes sure that any kind of data that is shared by the user with the web browser and server remains completely private and encrypted. SSL websites can be explained in more detail, but here we are mainly focused on how this will help you in achieving a better Google ranking or better SEO

Google has officially announced that they are going to give websites with an SSL certificate a preference in ranking when compared to simple HTTP website. Google’s main aim behind this announcement is to keep the web, a completely secured place for users. They want most of the websites to be transferred from HTTP to HTTPS.

Google also has announced that their research has proved that sites with HTTPS (SSL certificate) shows better ranking, not in terms of just privacy but also relevancy. Google has always openly admitted as security to be their topmost priority. Google has started Indexing pages on a priority basis with HTTPS pages at the topmost priority.

But you shouldn’t think that merely HTTPS will help your website ranking in Google. There are a lot of factors that are going to be considered, but just to compare, if all the factors are same with other sites, and if your website is HTTPS then it will definitely rank better than others.

Bottom line is switching to HTTPS is definitely a smart move right now as it may not have a huge impact at present, but will surely become a very significant factor in the future.